InstallShield Temporary File - NEW_SHORTCUT_S1699_A8EB5A2133B04A97AEEFDFB17E2E701D.EXE
New_shortcut_s1699_a8eb5a2133b04a97aeefdfb17e23701d.exe is part of a very common installer called InstallShield (both the Professional and Express versions).
This file doesn't need to be running once an installation is complete. If you haven't rebooted your system since you installed something, do so. That will probably get rid of this file. If an installation didn't complete normally you can either remove it via Winpatrol or retry the installer.
Safe
Installshield